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You Built the Product.
We Build the Distribution.

“Launch fast. Localize instantly. Scale with creators. Grow with a proven engine.”

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The Problem

You Built a Product People Need. Why Isn't It Growing Faster?

The Real Problem:
Distribution,
not product.

  • Content is Expensive & Slow

    Agencies take weeks. Hiring costs $50k+. You need speed, not meetings.

    4-6 WEEKS AVG.

  • Paid Ads Are a Black Hole

    CAC is climbing. Retargeting is dead. People ignore 'Sponsored' tags.

    $200+ CAC

  • Can't break through noise

    Your product is great, but nobody knows. You're shouting into the void.

    <1% CONV.

  • Localization is a nightmare

    One language is hard enough. 7 languages requires 7 different teams.

    7X BUDGET

  • Team is Stretched Thin

    You're building product, not making TikToks. But growth needs content.

    0 BANDWIDTH

How We Solve It

Audience. Production. Creators. AI. Working together to give you instant distribution, high-velocity content, and creator-driven scale.

01 20M+ Engaged Audience 02 Multi-Lingual Production 03 1,000+ Creator Network 04 AI-Powered Production

How We Solve It

20M+ Engaged Audience

01

Health Tech Ad

How We Solve It

Multi-Lingual Production at Startup Speed

02

Health Tech Ad

How We Solve It

1,000+ Creator Network

03

Health Tech Ad

How We Solve It

AI-Powered Production

04

Health Tech Ad

How It Works

Your product gets featured in content → 2M+ views → warm introductions → tracked signups/installs

THE MATH
Traditional

Traditional launch: $50K ads, 1–2% engagement, CAC $80–$200

Boss-Powered

Boss-powered launch: 20M warm audience, 8–12% engagement, CAC $15–$40

image What You Get
  • Instant distribution to 20M entrepreneurs, founders, early adopters
  • 400M+ monthly organic views (not paid)
  • 8–12% engagement (5–10x higher than paid social)
  • Day-1 traction
image Startup Advantage
  • Trust Transfer
  • No media budget needed
  • Real validation
Content We Produce

Product demos, founder stories, use cases, testimonials, feature announcements, tutorials, comparisons

THE ECONOMICS
Traditional

Traditional: $20K/month for 10 English videos

Boss-Powered

Boss: $8K/month for 50 multilingual videos

image What You Get
  • 100+ videos/month capacity
  • 7 languages produced simultaneously
  • 5–7 day turnaround
  • Same-day delivery available
image Startup Advantage
  • Speed
  • Scale (1 demo → 140 assets)
  • Quality (6 studios + native speakers)
Campaign Velocity

Brief → 48 hours | Content → 7–10 days | Tracking → continuous

ROI
Traditional

Traditional: $20K/month for 10 English videos

Boss-Powered

Boss: $8K/month for 50 multilingual videos

image What You Get
  • 1,000+ micro-creators
  • Performance-tracked content
  • 50–200 UGC pieces in 2 weeks
  • Coverage across SaaS, Fintech, Edtech, DevTools, B2B, Consumer
image Startup Advantage
  • 4× better conversion
  • Authentic advocacy
  • Geographic reach across metros + Tier 2 cities
  • Platform coverage: Instagram, YouTube, LinkedIn, Twitter, Threads
How It Works

You brief → We shoot → AI handles editing/localization → You get 140 assets

image What You Get
  • Automated localization
  • Platform optimization
  • AI editing
  • A/B testing variations
  • Content repurposing
image Startup Advantage
  • 5× faster
  • 60% cheaper
  • Infinite variations

What We Deliver

We represent the best production capabilities, creator networks, and distribution channels for startup growth.

High-Quality UGC Video Production

Authentic, scroll-stopping content. 50–200 videos per campaign. Native creators across 7 languages. Performance-optimized for Instagram, YouTube, LinkedIn.

Full-Service Channel Localization

Same campaign → 7 languages. Native speakers + cultural adaptation. 140 assets per video with platform-specific edits (16:9, 9:16, square).

Creator Acquisition Campaigns

Launch your product through 50–200 creators. Performance tracking + attribution. Pay-for-performance model available with real-timedashboard.

Explore Our Work

Growth Programs for Startups

  • Program 1
    Zero to Traction
    Leverages: Pillars 1 + 3
    What You Get
    First 10K users in 90 days
    Investment
    $15K–$25K
    Results

    50K+ impressions, 500+ signups, validation + feedback

  • Program 2
    Scale & Expansion
    Leverages: Pillars 1 + 2 + 3
    What You Get
    100+ videos, 7 languages,
    200+ creators
    Investment
    $30K–$50K
    Results

    10M+ impressions, 5K+ signups, 3–5 markets

  • Program 3
    Market Domination
    Leverages: All 4 Pillars
    What You Get
    Full-scale distribution + AI-
    powered ops
    Investment
    $75K+
    Results

    50M+ impressions, category leadership, sustained momentum

  • Program 4
    Product / IPO Launch
    Leverages: All 4 Pillars
    What You Get
    High-impact launch across
    all channels
    Investment
    Custom
    Results

    Massive awareness, press coverage, investor confidence

  • Program 5
    India Market Entry
    Leverages: Pillars 2 + 3
    What You Get
    Localized content +
    regional creators
    Investment
    $20K–$40K
    Results

    7 languages, metro + Tier 2 reach, cultural relevance

Startup Case Studies

  • 40+ founder-led demos + 120 shorts across 7 languages
  • Boss Wallah feature drove 2M+ warm impressions on launch week
  • 150 micro-creators activated for UGC testing
  • 3–5% signup conversion (8–10x vs paid social benchmarks)
  • CAC dropped from ₹180 → ₹28 within 45 days

SaaS Startup

50,000 users in 90 days

CAC ₹25 • 3.2% conversion • Series A raised

Read case study

  • Localization of entire onboarding flow across 6 languages
  • 80+ UGC explainers tested → best performer increased CTR by 3.1x
  • AI-led creative iteration reduced testing cycle from 7 days → 24 hours
  • Developer community creators drove 40% of new signups
  • Day-30 retention improved by 22% due to trust-based content

Fintech

5x install growth in 6 weeks

40% from creators • ₹35 CAC • Profitable

Read case study

  • 7-language content library built in 14 days
  • Regional creators unlocked 2.5x higher engagement vs. global creatives
  • Multi-platform launch → 12M video impressions
  • Cultural adaptation improved signup rate by 40%
  • Reduced CAC by 35% in high-priority states within month 1

Edtech

India GTM Launch — 50K signups in 60 days

140 videos/month • 60% cost reduction • 10M views

Read case study

  • 360° content system: product demos, case studies, comparison videos
  • 55% of new customers came from Tier 2/3 audiences
  • 200 creators activated for regional distribution
  • Sales enablement videos increased demo-to-close rate by 3x
  • Achieved CAC payback in < 6 weeks

Dev Tool

$0 → $150K MRR in 6 months

GitHub stars 10× • $20M Series B

Read case study

Why Startups Choose Us

  • Owned Distribution

    20M audience, not rented ads

  • Performance Tracking

    Conversions, not vanity metrics

  • Multi-Lingual Included

    7 languages in base pricing

  • Startup Speed

    5-7 days, not 3-4 weeks

  • Startup Pricing

    $15K-$50K vs. $100K+ traditional

  • Proven Playbook

    100+ startups, ₹500Cr+ funding raised, 7 exits

Your Product is Ready.
Your Growth System Isn't.

60s
See Our Work